Nissan Won’t Give Up on Cube

nissan cube Nissan Wont Give Up on Cube

Despite poor sales of just 13, 850 units up until October in 2011, dropping from 23, 000 units sold in 2010, Nissan will continue selling its quirky Cube in North America. The Cube, with a 1.8-litre engine, was released in 2009 as a competitor to the equally boxy Scion xB.

Nissan North America sales boss Brian Carolin told Autoweek at the Los Angeles Auto Show in is defence that “It’s a niche product that has found its place in the market and that it benefited particularly when gas prices were spiking earlier this year, and we were struggling to get a supply of it. We had a lot of demand for it.”

Poor sales could be attributed to production challenges following the Japan earthquake back in March of this year.

Nissan is currently offering no incentives on the Cube.

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