2012 Toyota Yaris – First Drive Review

Toyota is usually pretty straightforward with its marketing—usually. But the new campaign for its 2012 Yaris at first left us scratching our heads. “It’s a car!” Toyota proclaims. And here we thought that was obvious. Then we had the opportunity to drive a preproduction Yaris around the artsy west Los Angeles suburb of Culver City and realized Toyota was indeed right: It’s a car. And that’s about it.

It’s a Hatchback!

The 2012 Yaris is available in base L, mid-grade LE, and sportier SE trim levels and is a three- or five-door hatchback—“liftback” in Toyota-speak. The Yaris sedan has been discontinued. Toyota says hatchbacks currently account for 70 percent of Yaris sales, and eliminating the sedan helps reduce the number of build combinations from 24 to 9.

Credit must be issued to Toyota’s styling team for turning its price leader into a decent-looking little hatch. No Yaris model will spook anyone on the road, but at least the previous model’s baby fat was trimmed away. All Yarises stare down the road with a more predatory gaze, and the top-of-the-line SE features darkened headlamp surrounds, aluminum wheels, a more aggressive front bumper with fog lights, and a rear fascia incorporating what Toyota calls a “diffuser.” In response to that last bit, allow us to invoke a term often deployed by the Yaris’s youthful target market: LOL.

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This entry was posted in Auto Express, Car DVD Player Knowledge, Car Reviews, Toyota and tagged auto GPS, car DVD player with GPS, Car GPS, car Navigation, Car Radio, TOYOTA YARIS auto DVD player, TOYOTA YARIS auto GPS, TOYOTA YARIS car audio, TOYOTA YARIS Car DVD Player, TOYOTA YARIS Car DVD Players, TOYOTA YARIS Car Stereo, TOYOTA YARIS DVD player, TOYOTA YARIS DVD Players, TOYOTA YARIS GPS, TOYOTA YARIS In-Dash, TOYOTA YARIS In-Dash DVD player, TOYOTA YARIS In-Dash DVD players, TOYOTA YARIS iPod, TOYOTA YARIS Navigation, TOYOTA YARIS Radio. Bookmark the permalink.

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