BMW may keep next 1 Series out of the US [cardvd-player.net]

In BMW is preparing to introduce the new 2 Series coupe and convertible, the 1 Series name definitely is not going away. We know new sedan and hatchback models are in the works, including GT shown above. According to Car and Driver, however, the future of the nameplate of the series 1 in the U.S. could depend on small rivals high-end cars such as Mercedes-Benz CLA-Class and the Audi A3.
In an interview with C / D, the North American head of product planning and strategy, Paul Ferraiolo at BMW, said the price would be the biggest obstacle to offer third-generation 1 Series in the U.S.. As he points out, BMW currently a price not far from the Series 3, but Mercedes-Benz and Audi have their new small car at a price well below $ 30,000. Mini BMW also factor into account and that a GT shares its foundations with the formation of the new generation Cooper.

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This entry was posted in Audi and tagged AUDI A3, BMW, bmw 1 series, bmw small car, mercedes-benz cla-class, premium small cars. Bookmark the permalink.

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