Chevy moves to trademark Chevelle nameplate, but why? [cardvd-player.net]

According to the Authority GM, General Motors submitted a trademark application on board “Chevelle” section of filing in accordance with the “exterior badges vehicles of category” of “goods and services” of the Patent and Trademark Office states. And although you could certainly argue that this is simply to protect Chevelle nomenclature that represents a large part of the history of Chevrolet, GM Authority has a couple of good reasons why you might want to think otherwise.
First, GMA says that companies do not have marks required to maintain the pace of the story. Basically, if a company wants to complete the registration of a trademark must show a legal document called AM (Terms of Service), which asks the applicant to demonstrate the reason for the current business brand presentation. That said, a company can extend the time you have to file an SOU for up to three years, which is, in a way, represent the use of the mark in a future product.
But what kind of future product? GM Authority suggests – and stay with us here – the Chevelle name could be applied to a new Camaro coupe slot above but below the Corvette. In other words, the Chevrolet could bring a version of the Code 130R concept (pictured) in the production, call it Camaro, and then act as a substitute for Chevelle Camaro as we know it today, ie the car based 130R instead take the form of a kind of fighter FR-S/Subaru Scion BRZ as previously reported.
Another option would be to slap the name on the replacement for the Chevelle SS Chevrolet sedan, which just made its introduction earlier this year. Authority says GM Holden VF Commodore that underpin the current SS is only for three years, so that he would remain in the declaration of the brand presentation of Use
Of course, all this could be nothing – or it could be something completely different. Only time will tell. Let us know what your guess in the comments.

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