Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere [cardvd-player.net]

Auto Ward gave an interesting aspect of the new Focus General Motors is showing for Cadillac in Europe. Susan Docherty, president and CEO of Chevrolet and Cadillac in Europe (pictured) says that for the luxury brand to thrive in China, first you need to succeed in their home country. The reason? Chinese buyers in Europe to look for clues about what is considered worthy of “luxury” term. There are obstacles on the ground, however. Besides the fact that the EU is flooded with high-end labels, GM does not necessarily have a distribution network in place to put customers at the wheel.
Combine that with persistent economic problems and Cadillac dubious past marked by the lack of options and one diesel engine distributor in bankruptcy, and the way forward for the brand presents itself as less of an uphill battle and more like a straight stone wall . But Docherty is optimistic and says he has a plan for the brand. We recommend heading Ward for a closer look at the full reading.

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This entry was posted in Cadillac and tagged cadillac, cadillac europe, chevrolet, eu, europe, general motors, GM, susan docherty. Bookmark the permalink.

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