Ferrari rated world’s most powerful brand ahead of Apple [cardvd-player.net]

Ferrari won the honor of becoming the world’s most powerful brand by Apple. According to Brand Finance, the Italian automaker won the highest score among all brands in the Global 500, whereas a significantly lower value than the competition. The ranking takes into account more than just the bottom line of a company. Brand Finance also examines the margins, average revenue per customer and less tangible concepts such as brand loyalty and affection.
Not to challenge the latter two categories, and this year saw the Ferrari enjoy the best financial results in the history of the automobile. In 2012, the company’s sales jumped from eight percent to € 2.43 billion thanks in part to an increase of 4.5 percent of worldwide shipments.
Meanwhile, Apple squeaked ahead of Samsung for winning first place as the most valuable brand at $ 400 billion.

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