BMW starts Apple-like “Genius” program to explain tech [cardvd-player.net]

Even cars every day are just as capable now that most auto scribes did not really discover the limits of a machine to a professional driver shows them what they are. It’s the same with a set of characteristics of the vehicle and inside the technology – much of which most people have no idea what the car can offer them. BMW is the latest company to make a personal effort to change the situation, the introduction of “young, tech-savvy employees” for dealers as part of its “genius BMW Everywhere” initiative.
Not involved in the actual sale of a vehicle, BMW is a genius in the showroom just to answer questions about the company’s products and their characteristics. If the customer decides to buy, he is transferred to the seller. A pilot program in the UK demonstrated its effectiveness will be launched in Europe and then back to the U.S. later this year, in time for the launch of the i3. Details are still being processed, but every BMW dealer will have at least a genius.
For assistance, which does not require a visit to the mall by car, BMW is also putting the vehicle and has a tutorial on their website of the United States to “make our knowledge of our brand more attractive and accessible to the consumer.” Appear online, sometimes in the second half of the year, and will also be included on the iPhone and iPad.

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