Chevy turns to aliens to pitch Volt in Super Bowl ad [cardvd-player.net]

Just when you thought you’d seen all the ads from Super Bowl I had to do, jump Chevrolet to a whole new place for the Volt. General Motors’ plug-in hybrid has struggled to drive sales for a number of reasons, including a government investigation, now closed to vehicle safety. With the negative press at its peak in January Volt sales last month took mince – GM managed to promote a paltry 603 units. Some Chevy dealers refuse their orders, the automaker is understandably keen to put the spurs sales volts. This Super Bowl ad features a number of curious foreigners who seek to understand the science behind propulsion system in the Chevrolet Volt.
Apparently GM believes the Volt buyers are scared because they simply do not understand the mechanics of the plug-in hybrid. If that’s the case, this new company to help clean up all the mysteries around the vehicle.

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