Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough[cardvd-player.net]

Throw down between Fiat CEO, Sergio Marchionne, heated and Volkswagen. According to Bloomberg, Fiat and Chrysler are now offering current owners of Volkswagen in $ 1,000 rebates to trade in your car. It is the latest in a series of photographs that Marchionne had his German rival. As you remember, Fiat CEO got in a fight with the President of the Council by Ferdinand Piëch Volkwagen and CEO Martin Winterkorn in October, after the pair demanded the dismissal of President Marchionne of European Association of car manufacturers (AECA). In the meantime, Volkswagen executives were cited that Fiat would not survive the economic crisis.
In response, Marchionne called German executives “reprehensible”, and Volkswagen use a strategy of charging that has created a “bloodbath” in the EU. Volkswagen took the steep discounting to slice larger and larger market share in Europe, but the company has a much lower position in the United States. Marchionne may be trying to hit Volkswagen where manufacturer is weaker with the new incentive program by Fiat.
At the end of last week, the Chief Executive of Fiat, was elected for a second term as President of the.
Source: Bloomberg News
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This entry was posted in Chrysler and tagged Chrysler, ferdinand piech, fiat, incentives, martin winterkorn, rebate, sergio marchionne, Volkswagen. Bookmark the permalink.

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