Jaguar Land Rover and Chery investing in Chinese plant [cardvd-player.net]

While the European car market is falling Jaguar and Land Rover, Chinese car buyers can not get enough of British brands. To meet this demand, Tata Motors, the parent company of Jaguar and Land Rover, has with the Chinese automaker Chery Automobile Co. Partnership
The two announced plans to invest $ 1750000000 to build a new plant and a new brand focused on China. 2014 is the target for the completion of the factory. Jaguar and Land Rover built at the plant, the first outside of the United Kingdom according to the Associated Press, will be produced. The joint venture will be as Chery Automotive Company Ltd., Jaguar Land Rover
The announcement comes less than a month after JLR announced it would open a design studio in China. It is not clear from the reports if the two announcements are part of the same joint venture or two separate plans.
China requires that every company want to establish domestic production of partnership with a local company. JLR so avoiding a tariff of 25 percent on imported cars. Chery advantages of a research and development center planned and a chance to “really improve their skills,” said Bill Russo by Synergistic Ltd. in Beijing.

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This entry was posted in Chevrolet, jaguar and tagged chery, Chery Motors, china, china jaguar, china land rover, JAGUAR, JLR, joint venture, Land Rover, tata. Bookmark the permalink.

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