Artist Liu Bolin helps Ford Fusion stand out by making rivals blend in [cardvd-player.net]

Liu Bolin, the world famous Chinese artist to paint the same to camouflage themselves in the background of an image, has teamed up with Ford to its latest advertisement for the Ford Fusion from 2013. The goal of print ads to highlight how the style of new medium-size Fusion sedan does another “disappear”. (Obvious Joke here would be, “is it really necessary to a lot of work to make the Toyota Camry look invisible?”). The easiest way to the blue oval have been resorting to programmers to work its magic, but instead, Ford chose to return to the master illusionist.
Bolin has been working with Ford to make Fusion rivals like the Volkswagen Passat, the Camry and Honda Accord (and, for some reason, an Audi A4) and paint them to mix the right to several sources for the landscape, buildings and sidewalks. Ford thoughtfully provided us with a time lapse video from a few different angles, but you can’t tell how long each shot actually led to create in real time.
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This entry was posted in Ford and tagged 2013 ford fusion, advertising, Ford, FUSION, illusion, illusionist, liu bolin, video. Bookmark the permalink.

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