Toyota recovers from recalls, Mother Nature to regain customer loyalty crown [cardvd-player.net]

After dealing with global economies shaking away, numerous safety complaints and soon exhausted the inventory since the devastating earthquake and tsunami in Japan, says Experian Automotive to Toyota. Finally back on top when it comes to the loyalty of U.S. consumers Toyota surpassed General Motors and Ford Motor Company to the Crown to take loyalty, for the first time since the third quarter of 2009.

The metric for this title was given by the owners of a vehicle of choice for the same group car for your next car purchase. For Toyota, which means that 47.3 percent of existing customers completed the purchase of a Scion, Toyota or Lexus model, and their next car with 46.2 percent for GM and 46 percent for Ford, Honda and Hyundai compared to the top five the list.

As for the single brand loyalty – if the buyer returns the same brand -. Ford took first place in this category with 44.7 percent of the buyers return to the Ford showroom for your next purchase, including six cars in the top 10 of the total loyalty Ford Fusion is the most loyal customers are are at 59.9 percent buying another Ford, but Flex, Edge, Five Hundred, Escape and Fiesta in the top-10. Strangely, the top car brand loyalty between the Chevrolet Sonic (who is only on the market for less than a year – we’re not sure what to do …) with 60.3 percent for commercial buyers in other Chevy products.

Note other interesting facts from Experian Automotive study you include the average age of vehicles has increased from 9.8 years to 10.8 in 2008, indicating that people keep their cars years before trading them in. Besides Toyota, Chrysler was the only automaker that has increased its market share and the purchase of vehicles listed in the second quarter of this year.

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