Lexus maps a curvy Sports Illustrated Swimsuit model with GS sedan [cardvd-player.net]

Lexus is doing its best to convince the people that is not like their new GS anesthesia machines in the past have been known. The first part of that plan was a commercial for the Super Bowl – the first for Lexus. The second part takes a little sex into the mix.

Lexus has won (or rather paid for) the right calls, the official partner of the Automotive Marketing Sports Illustrated Swimsuit property. With this title comes from access to a SI swimsuit model, Tori Praver is very plastic, Lexus and creative team found a clever way of exploiting her curves.

His idea was to create a track on the outline of the dress Tori swimsuit body, then there are two experienced pilots against each other to see who could drive faster around their legs on a 2013 Lexus GS F Sport. After the video after the jump, so the track was not as difficult and professional racers Scott Pruett and stunt car driver Greg Tracy is responsible for tracking curves Tori.

To find out which driver won the Lexus calls TORI 500, and won a victory lap with Tori, after the jump. The marketing campaign also includes a pair of applications for the iPhone, one that you can now post pictures of Tori and the Lexus GS in one of the photos on the iPhone, and another very soon based a racing game real time TORI 500 titles.

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This entry was posted in Lexus and tagged greg tracy, gs, iphone app, Lexus, scott pruett, sports illustrated swimsuit issue, tori 500, tori praver. Bookmark the permalink.

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