Chrysler launches new Ram ads and gears up for Super Bowl XLV [cardvd-player.net]

Perhaps no car company has made big splashes in the last two years in the Super Bowl of Chrysler, and the director of automotive marketing, Olivier Francois, said today that he does the big game back in February plans.

Last year, the company has an announcement, the Hollywood icon Clint Eastwood. The point reached viral status with experts quickly reported that Eastwood lines were politically motivated, to progressive voters / viewers to win a second term for President Obama. In 2011, Wieden & Kennedy burst into the game with a now-famous commercial featuring Eminem. Both ads were Chrysler marketing platform “imported from Detroit” supports.

Francois told reporters Monday at the Detroit Opera House, but also premiere., A new series of ads for the Ram brand

The new commercial for the upgrade Ram 1500. An issue of “Heaven and Earth”, and talk to the extremes to which Ram is new buyers (read Ford and Chevy truck owners) win The brand split, Dodge three years ago for his own franchise, nor the deep, male voice, apparently drowned snuff actor Sam Elliott, who is also in ads.

We will see a lot this season for Major League Baseball playoffs and World Series. “With this truck up, literally swinging for the fences,” said Fred Diaz, head of the Ram, and president of the Mexican operations of Chrysler. Get it?

Ram has been able to focus its messaging around the iconic Elliott and make serious improvements to the 2013 Ram 1500th Ram was also allocate resources for the Hispanic audience, whose collection has increased purchase. Ram has its share of light collection market rises 1.7 points to 17 percent among Hispanics in test markets. Ram has increased its overall share of heavy and light pickup segment from 14.6 percent to 18.4 percent in the first nine months of 2012.

Chrysler made for updating half-cycle for the RAM is normally in a vehicle. But under Sergio Marchionne, Chrysler has increased the involvement of the Ram is a priority. “What began as a small refresh,” Diaz said, “was a major overhaul.” The Ram 2013 was, the truck has the best road manners, received new air suspension and a new powertrain lineup that full V6 mated to a new eight-speed automatic, which is a best segment 25 miles includes back per gallon on the highway, the Ram brag granted in fuel consumption.

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This entry was posted in Chrysler and tagged 2013 ram 1500, advertising, Chrysler, clint eastwood, commercials, eminem, ram, sam elliott, super bowl, super bowl xlv. Bookmark the permalink.

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