Infiniti registers highest emotional attachment among car brands [cardvd-player.net]

Do you love your car? Like, really love your car? How about your iPhone? According to Forbes, a group called New Media Metrics is a way of quantifying how much you love their devices, and how these emotional connection determines their buying behavior.

The metric is considered emotional attachment to use for profit or LEAP, and just as it sounds, it measures how much we love products. The affection is likely to fill leading acquire the bond. LEAP index began in 2010, and during the first two years of the iPod on the list, only lifted by the iPhone this year. Tech is an important factor, since these devices have become extensions of ourselves.

Automakers top of this list, and in third place overall is the Infiniti brand. His high ranking talks about the importance of technology in the index LEAP. While many car manufacturers offer a range of in car technology for Infiniti, is a feature. Resources like the view all around and monitor real-time traffic and weather updates are the main selling points for the Japanese luxury brand.

The automaker Cadillac is next on the list in sixth place, followed by BMW, Audi, Mercedes-Benz and Land Rover respectful in points 13 to 16. Cadillac given ahead of the tech-heavy German automaker will be interesting to see how the introduction of vehicles equipped Cadillac CUE affects your rankings in the coming years.

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This entry was posted in Infiniti and tagged brand loyalty, connectivity, forbes, INFINITI, ipad, iphone, iPod, technology. Bookmark the permalink.

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