Hyundai launches Eon in India, challenges Maruti Suzuki [cardvd-player.net]

Meet the Hyundai Eon, the Korean automaker’s new tiny econobox for the Indian market. Bloomberg Businessweek says that Hyundai expects to sell $ 5,496 sedans 140,000-150,000 in the subcontinent every year. With style and Interior treatments borrowed higher up the food chain, we would not be surprised Hyundai.
The Eon 137.6 inches powered by a 3 cylinder making 814-cc 55 horses and 55 lb-ft of torque, is mounted on a wheelbase of 93.7 inches. Making it shorter than a Mini Cooper car, which means it is less than any four seats currently sold in the u.s. market by 8 inches. Not surprisingly, Hyundai is pushing the fuel economy and interior space as the main selling points of Eon, arguing not only fuel economy best-in-class, but the width and density are also best in its segment.
The Eon was designed to compete directly with the Maruti Suzuki Alto, the best-selling car in India. Maruti Suzuki currently owns 43% of the market, with Hyundai, capturing just 20, according to the Bloomberg Businessweek.
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