Hyundai Debuts Production Genesis Prada Sedan in Seoul [www.cardvd-player.net]

Hyundai showed a notion Prada special-edition Genesis with the 2009 Seoul Motor Show, and after a couple of years of work with Prada—one can possibly only imagine why this took quite so very long—the Genesis Prada can be found to customers. Hyundai and Prada choose a 2012 Genesis filled with the newest Tau 5.0-liter direct-injection V-8 engine, and to the outside, add dark chrome exterior trim that’s designed to mimic the metal buckles on Prada’s bags, bespoke 19-inch wheels, a BMW-like “shark fin” antenna, and “Genesis Prada” exterior badging.
The lining is where Hyundai truly let Prada loose, as well as the seats and dash are upholstered in Prada’s signature “saffiano” leather. The inner has an almost Bentley-like atmosphere, particularly with the smartly stitched, cream-colored seats along with the Korean-market Genesis’s winged badge adorning the tyre (American-market Genesis designs include a Hyundai H badge around the rear decklid and tyre but go without front grille badging). Notably, there will not seem like splinter of wood in the interior, and that is what puts the “almost” before the Bentley-like atmosphere comment above.
An italian man , trimmed Hyundai could be ordered in three unique colors—Black Nero, Blue Baltico, and Brown Moro—and Hyundai will build the cars to order. We won’t see the Genesis Prada throughout the U.S.: Hyundai plans a run of 1200 Genesis Pradas for South Korean consumption, and may later send several towards Middle East and China. The collaboration is designed for Mexico, where car buyers are fiercely loyal to domestic car companies, and also love imported ultraluxury brands like Prada and Gucci. As the Prada team-up may be extraordinary for Hyundais sold in the U.S., we think these types of partnerships could do wonders to the Genesis’s image in your market; anyone remember the first Coach Edition Lexus models?

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