Butch new Volkswagen Beetle earning more man love [cardvd-player.net's blog]

beetle diesel

Guys never seemed to warm up to the Volkswagen New Beetle, and it doesn’t take a dual master’s degree in psychology and automotive design to figure out why. The outgoing Beetle featured sheetmetal that could only be described as cutesy, and many (most?) men tend to shy away from vehicles that might result in the questioning of their manhood.

Only 29 percent of New Beetle sales went to men, but Bloomberg reports that a more masculine design has put the 2012 Beetle back on dudes’ shopping lists. Since the Beetle went on sale in September, men have accounted for a much more robust 43 percent of overall sales. In general, men also appear to be quite fond of diesel power, as dudes accounted for 70 percent of oil-burning models. This suggests Volkswagen’sannouncement of a 2013 Beetle TDI arriving later this summer could boost the VW’s male contingency even further.

The more chiseled redesign is, of course, credited for the Beetle’s newfound male suitors, and commercials geared towards a male audience likely haven’t hurt. But while the Beetle has been more appealing to men while selling better than the old model, we’re guessing Volkswagen would like to see immense improvement from February’s 1,303 units sold.

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This entry was posted in Auto Express, Car DVD Player Knowledge, Car Reviews, Volkswagen and tagged auto GPS, car DVD player with GPS, Car GPS, car Navigation, Car Radio, In-dash DVD players, VOLKSWAGEN BEETLE, VOLKSWAGEN BEETLE auto DVD player, VOLKSWAGEN BEETLE auto GPS, VOLKSWAGEN BEETLE car audio, VOLKSWAGEN BEETLE Car DVD Player, VOLKSWAGEN BEETLE Car DVD Players, VOLKSWAGEN BEETLE Car Stereo, VOLKSWAGEN BEETLE DVD player, VOLKSWAGEN BEETLE DVD Players, VOLKSWAGEN BEETLE GPS, VOLKSWAGEN BEETLE In-Dash, VOLKSWAGEN BEETLE In-Dash DVD player, VOLKSWAGEN BEETLE iPod, VOLKSWAGEN BEETLE Navigation, VOLKSWAGEN BEETLE Radio. Bookmark the permalink.

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